Some recent discussion including big data found on my applied economics blog EconomicSense:
-Big Data, Genomics, and Seed Choice
-AgriTalk Discussion
Also, Blake Hurst's American article:
"Tyler Cowen argues that we’re about to see an even wider disparity in 
incomes between the 10 to 15 percent of the population that can relate 
well to computers and the vast majority of us who will deliver services 
to the computer-savvy class. Farming may be one of the first industries 
to explore the validity of Cowen’s thesis. All of us involved in 
agriculture will soon have to decide whether we want to occupy the 
nostalgic niche providing artisanal beets and heritage pork to Cowen’s 
10 percent, or whether we’ll roll the dice on surviving the transition 
to a data-driven agriculture."
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