"In agriculture the data patterns are changing radically. I bet you never thought about farming as a big data opportunity. Next generation farm equipment like combines and tillers are going to be able to take soil samples as they move along, perform analysis on those samples, and feed the results of the analysis back to the manufacturer for crunching on a macro scale. This will result in a better understanding of what is happening in that entire area and make it possible to adjust things like the amount or types of fertilizer and chemicals that should be applied. If the farm equipment manufacturers figure out how to harness all this information, this kind of big-picture analysis could change the commodity trading markets forever."