Using Advanced Analytics to Recruit Students for Improved Retention & Graduation

Forthcoming:SAS Global Forum (April 28-May 1 2013) 

Paper 044-2013

A Data Driven Analytic Strategy for Increasing Yield and Retention at Western Kentucky University Using SAS Enterprise BI and SAS Enterprise Miner

Matt Bogard, Western Kentucky University, Bowling Green, KY

ABSTRACT

As many universities face the constraints of declining enrollment demographics, pressure from state governments for increased student success, as well as declining revenues, the costs of utilizing anecdotal  evidence and intuition based on ‘gut’ feelings to make time and resource allocation decisions become significant. This paper describes how we are using SAS® Enterprise Miner to develop a model to score university students based on their probability of enrollment and retention early in the enrollment funnel so that staff and administrators can work to recruit students that not only have an average or better chance of enrolling but also succeeding once they enroll. Incorporating these results into SAS® EBI will allow us to deliver easy-to-understand results to university personnel.

PDF TEXT available at Proceedings of the SAS® Global Forum 2013 Conference

Conference: http://support.sas.com/events/sasglobalforum/2013/index.html  
 

Paper:http://support.sas.com/resources/papers/proceedings13/044-2013.pdf

The correct bibliographic citation for this publication is as follows:
SAS Institute Inc. 2013.Proceedings of the SAS® Global Forum 2013 Conference. Cary, NC: